Take a Look at What's Happening in Germany 2025

The UEFA European Championship transforms Munich into Europe's football capital in 2025. While the tournament electrifies the city, we're crafting exceptional experiences that capture the magic of this sporting spectacle. From exclusive viewing events in premium venues to sophisticated football-themed celebrations, we'll help you create memorable moments for your guests. Whether it's private watch parties in historic locations, corporate entertainment with gourmet catering, or curated city experiences that tap into Munich's rich football heritage - we'll ensure your group experiences the tournament's excitement with unmatched finesse.

Munich's reputation as a must-play destination for international artists continues to soar. Following unforgettable performances by Taylor Swift, Adele and Coldplay, 2025 welcomes Dua Lipa, Robbie Williams, and many more to the iconic Olympiastadion. Let us enhance your concert experience with premium hospitality packages, exclusive pre-show receptions, and carefully curated group celebrations that make the night truly unforgettable.

BAUMA 2025 will transform Munich into the global capital of innovation this April, while IAA, the world's largest mobility show, returns this September. As these leading trade fairs anchor Munich's 2025 calendar, we're elevating the experience beyond the ordinary. Our premium hospitality services transform your business meetings into memorable occasions. From exclusive morning previews to private networking spaces, we ensure your time at both BAUMA and IAA is as productive as it is pleasant, offering privileged access to industry leaders, exclusive panel discussions, and carefully curated networking events.

Experience the world-renowned Salzburg Festival, a celebration of classical music, opera, and theater in one of Europe's most beautiful cities. We create bespoke cultural journeys combining the festival's artistic excellence with exclusive access and premium accommodations. From private performances to intimate artist meetings, let us craft your perfect festival experience.

Can't wait for Oktoberfest? We have a delightful secret to share – our beloved Frühlingsfest (April 25 - May 11, 2025) brings the same authentic Bavarian spirit to springtime. Picture all the charm of Oktoberfest but in a more intimate setting: the same historic Theresienwiese location, traditional beer tents, and festive atmosphere, just as the city blooms into spring.

And of course, there's the legendary Oktoberfest itself (September 20 - October 5, 2025). For both festivals, we craft premium experiences that go beyond the ordinary – think exclusive morning access, prime table reservations, insider brewery tours, and bespoke corporate celebrations. Whether you choose spring's intimate gathering or autumn's grand celebration, we'll ensure your group experiences Munich's festival tradition at its finest.

While Munich hosts the continent's finest football in 2025, we're also perfectly positioned for Europe's most thrilling motorsport events. Let us arrange your premium experience at the Austrian Grand Prix, complete with helicopter transfers from Munich, or create an exceptional weekend at the Hungarian Grand Prix in Budapest.

Experience Europe at its finest with our thoughtfully paired destinations:

Berlin & Baden-Baden - From vibrant city pulse to Black Forest tranquility

Frankfurt & Paris - Where business meets pleasure, seamlessly connected

Munich & Austrian Castle Hotels - Bavaria's heart meets Alpine luxury Make every mile memorable with our signature Driving Experience. Slip behind the wheel of a premium vehicle and discover hidden gems along scenic routes that locals cherish.